You get the feeling that the designers sat around coming up with ideas for the new Mac Pro and said, “If Darth Vader edited video, what would his computer look like?
YMCA (at YMCA of Greater Boston)
Samurai (at Museum Of Fine Arts: Samurai!)
Even more hipster (at Museum Of Fine Arts: Samurai!)
Hipster Samurai Mask (at Museum Of Fine Arts: Samurai!)
The truth about the greatest commercial of all time – Think Different – is that the intended audience was Apple itself. Jobs took over a demoralized company on the precipice of bankruptcy, and reminded them them that they were special, and, that Jobs was special. It was the beginning of a new chapter.
“Designed in California” should absolutely be seen in the same light. This is a commercial for Apple on the occasion of a new chapter; we just get to see it.
Apple has set fire to iOS. Everything’s in flux. Those with the least to lose have the most to gain, because this fall, hundreds of millions of people will start demanding apps for a platform with thousands of old, stale players and not many new, nimble alternatives. If you want to enter a category that’s crowded on iOS 6, and you’re one of the few that exclusively targets iOS 7, your app can look better, work better, and be faster and cheaper to develop than most competing apps.
This big of an opportunity doesn’t come often — we’re lucky to see one every 3–5 years. Anyone can march right into an established category with a huge advantage if they have the audacity to be exclusively modern.
Geodesic
Hello Minolta
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